Our Brilliant Story

Friendship. Sharing. Living in abundance and joy. This is where Covett was born......

One evening Cynthia, our CEO, and some girlfriends were discussing the jewellery they loved and owned. A friend brought out a diamond riviere necklace and it was stunning. Everyone took turns trying it on and coming up with outfits and events they could wear it to.

This is where our brilliant CEO had a flash of inspiration. Today people are turning to a more sustainable way of living and the sharing economy has become a core part of our ever evolving society. We are borrowing each other's houses, cars, clothes, boats and more; why not share our jewellery, too?

Covett was inspired as an intelligent way to own more jewellery, connect to other like-minded jewellery lovers, and jewellery designers. Covett unlocks the value of fine jewellery with our personalised white-glove approach to shared ownership so an exclusive community of jewellery lovers can enjoy a life full of moments to treasure.

Everything is taken care of for you including insurance, logistics, cleaning and maintenance. All the joy of jewellery ownership without the hassles.

No matter where you are in your jewellery loving journey, whether you are just starting out or want to add to your collection Covett is here for you to support you in every step of the way. Come and be part of this community where the Covett team will make sure to bring more joy into your life.

The Covett Team

We at Covett all love jewellery. No matter where we come from, how different our life stories are, we bond over the love of jewellery and our core belief of sharing with our others things that bring us joy.

Cynthia Morrow

Founder and CEO
Passionate Covettist

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Elsa Navarrete

Co-Founder and Chief Partner Officer
Passionate gemstone lover

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Nesta Collingridge

Director Operations
Passionate vintage jewellery lover

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Monica Baro

Director of Sales and Marketing
Passionate about sustainable luxury

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Covett’s Mission Statement

Our mission is to empower women to have more of the jewellery they love through our Covett smart ownership model, becoming part of a community of like-minded jewellery lovers and enthusiasts.

Covett's Values


We value intelligence, providing the intelligent way for our customers to own, access, and
enjoy fine jewellery.


We value authenticity in all our relationships; delivering a transparent shared ownership solution that delivers a high degree of value and joy.


We value the passion for fine jewellery by making it new and exciting every time. We have a passion for sharing which builds community and allows us to attain more.


We value luxury goods and experiences; we commit to deliver uncompromising white-glove care of every facet of owning a highly crafted jewellery piece.


We value creating abundance by adopting a Covettist mindset; having more of what you covet by sharing.